ミウラ　サヤコ    
   三浦　紗綾子
   所属
グローバルビジネス学部 ビジネスデザイン学科
 
現代ビジネス研究所 所属教員
   職種
専任講師
言語種別 英語
発行・発表の年月 2021/12
形態種別 学術雑誌
標題 The developmental history of the insole market in Japan: Rising health consciousness and an unintended shift toward fashion (1984-2010)
執筆形態 単著
掲載誌名 Japanese Research in Business History
掲載区分国内
出版社・発行元 Business History Society of Japan
巻・号・頁 38,pp.43-61
著者・共著者 Sayako Miura
概要 This paper examines the historical development of the transparent-insole market, which has experienced growth since the mid-2000s. According to the previous discourse, the market grew as companies recognized potential demand among young women for the functionality and fashion value that transparent insoles could offer. Underlying that explanation, however, are the key questions of how those needs took shape and how entrepreneurs identified opportunities to push products into the arena. This paper thus expands its focus to the context prior to product rollout and the chain of actions and interactions by multiple actors evolving from that context for a fuller examination.