ミウラ　サヤコ    
   三浦　紗綾子
   所属
グローバルビジネス学部 ビジネスデザイン学科
 
現代ビジネス研究所 所属教員
   職種
専任講師
発表年月日 2011/07/04
発表テーマ Dynamics of Platform Strategy
発表学会名 The 27th European Group for Organizational Studies Colloquium
主催者 European Group for Organizational Studies
学会区分 国際学会
発表形式 口頭（一般）
単独共同区分 単独
開催地名 Gothenburg, Sweden
概要 Panasonic, a globally-competing Japanese electronics manufacturer, has adopted a platform strategy in the audio-visual products market that is unique in its scope of component sharing. This study examines the merits and demerits of this platform strategy and considers how Panasonic can minimize those demerits while maximizing the merits. Through an examination of Panasonic's unique platform strategy, we can identify and analyze different merits and demerits that were previously unknown.